Effectively marketing your property and attracting good quality tenants is an important part of being a landlord. One of a homeowner’s biggest fears is that their property will sit vacant, or they will get a bad tenant. Today, we’re talking about how to attract a better pool of candidates so you can select the best possible tenant for your property.
Utilize Professional Photography
Don’t underestimate the value of a professional photographer taking great photos. At Civitas, we have a photographer who works wonders. He doesn’t use Photoshop, but the quality of the pictures he takes is amazing. He uses angles and lighting and whatever sorcery he works. Our photographer turns cramped, dark places into gorgeous units that attract tenants easily. Even if you don’t use a photographer, everyone has a phone that can take great pictures. There’s no excuse for bad photos these days. You can use good lighting, and you can stand in the corner of the rooms to get a great angle. Plus, data is cheap, so if you take 200 photos, you can remove 185 of them, and just use the best 15. Those photos will also provide a documented record of the condition of the home before your tenant moves in.
Where to List the Property
When it comes to where you should list the advertisement, there is no secret website that only good property managers know. We put our ads on Zillow, Trulia, and Craigslist. If you go to a local coffee shop or a community forum, place your ad there as well. Put it on NextDoor.com and everywhere you go. When a lot of people see it, you’ll get more applications, and you can be selective.
Put effort into your written description. Instead of only giving statistics like the number of bedrooms and bathrooms and the square footage, be descriptive. Say Spacious Victorian house in the Willow Glen section of San Jose is right near the bus stop, and you can smell the aroma of fresh baked bread. Talk about the experience and what it will be like to live there. People will want to see it, and you’ll have a better chance of getting more applications.
Pay Attention to Fair Housing
Without intending to, you can use discriminatory language in advertising. You cannot use language that discriminates based on gender or race. There are also more subtle ways to discriminate. For example, you cannot say a property is a great house for families. That can be seen as discriminatory against certain classes of people. At Civitas, every property manager has a flyer with green words, yellow words, and red words. Red are the words we never use, green is okay, and yellow should only be used when appropriate. Do some research, and protect yourself. If you need any help with your property or you have any questions, please contact us at Civitas Property Management.